If you apart of the Ikea rewards program or are on the mailing list, I am sure you got the same AWESOME surprise in the mail that I got. Complete ERMAGERD moment! Going to wait until the little ones go to bed and dissect this book like I'm Nick Cage and there is a map in it you can only see with a black light.
Enjoy your catalog fellow Ikea fans and DIYers!
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ReplyDeleteWaiting until the little ones are asleep before dissecting the rewards-program catalog is smart timing, and the Nick Cage black-light map comparison sets a high bar for a furniture book. The sign-off to fellow DIYers fits too, since half the fun of that kind of mailing is flipping page by page for ideas rather than reading it straight through. We are the team behind My Hotel Lobby AI, a small tool where two uploaded photos become an 8-second vertical rap clip, so we know something about short, page-flip-friendly formats.
ReplyDeleteA rewards catalog turning up in the mailbox and getting an ERMAGERD reaction is a good reminder that print mailings can still land as a small event, and saving it for after bedtime makes it a proper evening project. The black-light map line works because it promises a second pass over the same pages for something new. We are the team behind Shotra, an image-to-video tool, and the way this post treats an ordinary mailing as worth unpacking is what caught our eye.
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